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By Joleen Small As a business owner you want to gain as many customers as you can to sell your product or service. One way to accomplish this is to do your research on the market and any potential customers. For instance, if you own a coffee shop, you may imagine your ideal customer to be a young professional age 34 on her way to work. You think a flyer delivered under the doors of her apartment complex might be the best way to make her aware of your shop - but how do you kno

By Joleen Small Merriam-Webster’s dictionary defines networking as “the cultivation of productive relationships for employment or business.” Building relationships can work wonders for growing your company. It can help you gain new customers, learn more about your industry or meet others with whom you will be able to partner. Networking can bring visibility to your operation or help you connect with suppliers, vendors, and other potential business partners if you are a new p

By Joleen Small You may have started your own business, but you can’t run it all alone. This is where forming strategic partnerships comes in. Collaborating with other businesses, organizations, or entrepreneurs is a good way to outsource tasks you may not be able to complete on your own, expand your reach, or offer new products and services. It can also lend a sense of credibility to customers and investors depending on the reputation of the business with whom you partner. A